Our say

Kentucky Fried Potholes

1st April 2009

Pothole news from the USA last week revealed that Kentucky Fried Chicken is moving into road maintenance and paying for potholes to be filled in.

Sure, it’s a marketing ploy (especially as KFC gets to literally stamp its brand on the public highway), a novel new addition to fast food chains’ growing list of ‘community’ projects and you’d think that the quality of the materials used to fill in potholes might not be too high, although they say not.

But surely someone putting money into fixing the roads is better than a poke in the eye with a sharp stick. We’re about to release news of how much the UK motorist pays every day to repair cars damaged by poorly-maintained roads. It’s a staggering amount and, with this month’s Annual Local Authority Road Maintenance report expected to highlight once more that there is at least a £1 billion shortfall in road maintenance funds in Britain, is it a case of all comers welcome?

KFC isn’t the obvious saviour of the highway but if fast food giants want to spend some of their millions helping the beleaguered UK motorist, who are we to argue? I’m just not sure we Britons are quite ready to see Ronald McDonald doing roadworks.....

Check out the story here:

http://www.suntimes.com/news/transportation/1497720,kfc-potholes-road-repair-032609.article